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I have to start my response with a question: do you think Apple owes anything to you?
I really don't think they do. They provide us with amazing technology, we buy what they provide. End of story. We don't owe them, they don't owe us. Your argument could be added to all of those people who bought iPods and Macs weeks/months before a new revision comes out as well. What about all of those people who bought the 60 GB iPod 5G? The 80 GB iPod 5.5G came out a couple of months later, at the same price point. What about those customers who bought CoreDuo MacBooks weeks/months before Apple revamped the whole line with Core2Duo chips, at the same price point. Those are 2 incidents that I've come up with off of the top of my head. And did any of those customers affected get a discount? Not unless it was within that initial return period.
Sure, you're frustrated at this point. Maybe even feeling a bit betrayed. But remember: you bought the iPhone because you made a value judgment. You thought that it was the best phone for your money, and still is. Why be bitter over 8 measly gigabytes? Do those 8 gigabytes make you like your current iPhone less?
Apple wants your business. They show this by making great products. You let them continue to make great products by showing them support. Management didn't catch an "awful scheme" because there wasn't one. Apple continually works at making the products they produce better. Every one of these gadgets that we buy will be shown up by something down the line.
To finish this off, consider what would happen if Apple actually gave you an "upgrade discount". All customers that bought old hardware would request the same thing. "Give us money off because we bought your products in the past," people would yell. And Apple would have to give in, because they set a precedent. That's not what I call good business.
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